A new retail concept is now open in Downtown Bellefontaine, and it’s already bringing fresh energy to Rainbow Row Bellefontaine. Proof. Pop-Up Shop is a modern pop-up shop space designed to give entrepreneurs, artists, and makers a short-term, move-in-ready storefront without the high overhead or long-term commitment of a traditional lease. Located at 116 W. Chillicothe Ave., this space offers a flexible, affordable way for small business owners to test ideas, build brand awareness, and interact directly with customers in one of the city’s busiest downtown areas.

Launched by Small Nation, Proof. was created with the goal of lowering the barrier to entry for business ownership. With flexible lease options of one, two, or three months, tenants can move in and start selling quickly, without needing to invest in furniture, fixtures, utilities, or other costly startup requirements. Everything is turnkey and ready to go from day one.

The space is fully furnished with retail display fixtures, a check-out counter, a back storage room, high-speed Wi-Fi, and all utilities included. Tenants also benefit from access to the downtown’s community events, nearby free parking, two large Smart TVs for signage or promotion, and a disco selfie wall that helps draw foot traffic and adds to the customer experience. Each business is also welcomed with a promotional spotlight on Proof.’s social media platforms. And for those who want additional exposure, Proof offers an optional marketing package with professional photos, a press release, and local media outreach to help boost visibility.

Monthly rent is competitively priced for the space, location, and amenities included. Standard rent is $1,295, but for the peak months of November and December, when downtown Bellefontaine sees increased foot traffic due to the holiday season, the monthly rate is $1,595. These months are a prime opportunity for brands that sell giftable products, seasonal items, or want to participate in downtown events that draw large crowds to Rainbow Row and surrounding businesses.

The space is already seeing interest from a range of creators and entrepreneurs, and July marked the debut of its very first tenant. Jessica Rohrs, owner of Greener Threads, opened the doors to her custom embroidery business as Proof.’s inaugural occupant. Specializing in high-quality, personalized apparel and accessories, Greener Threads offers embroidered sweatshirts, t-shirts, hats, and more. Jessica’s creativity and attention to detail have made a strong impression, and she’s been a perfect fit to help kick off the Proof. concept.

Jessica will be operating Greener Threads in the space throughout the month of July. The response so far has been positive, and Brianna Lewis, Proof. manager for Small Nation, is already in talks with additional businesses to fill the space in the coming months. October, November, and December are currently available for lease, and several inquiries are already being reviewed.

Proof.’s location on Rainbow Row is a key part of what makes it so attractive. The colorful building and surrounding blocks are home to a mix of established shops and restaurants, including The Craft Emporium, Wild Mushroom Tattoos, City Sweets & Creamery, Don’s Downtown Diner, and The Syndicate. With consistent foot traffic, free city parking lots nearby, and a strong social media presence, Proof. tenants benefit from both visibility and community support.

The space is ideal for retail brands, artists and makers, seasonal businesses, and anyone looking to build their customer base without committing to a long-term commercial lease. From clothing boutiques and gift shops to photographers, pop-up bakeries, and artisans, Proof offers the flexibility and exposure needed to take an idea from concept to reality in a matter of days.

To learn more about how the process works or take the next step, applications and more information are available at www.itsproof.com, or reach out to Brianna Lewis at 937-565-1993 or brianna@buildcowork.com to start the process for renting the space. The website outlines everything potential tenants need to know about pricing, availability, and amenities. The Proof. team is also available to help walk you through the setup process and explore whether this opportunity is the right fit for your business goals.

With its low-risk lease terms, built-in amenities, and strong downtown location, Proof. is giving new businesses the chance to make a big impact – without taking on big risk. As Downtown Bellefontaine continues to grow as a destination for shopping, dining, and experiences, Proof. is helping to open the door for what’s next.