June 10, 2025 – A new concept aimed at supporting entrepreneurs and small businesses will open its doors soon in Downtown Bellefontaine. Proof. is a modern pop-up shop space located at Rainbow Row Bellefontaine, offering short-term, move-in-ready retail opportunities for makers, artists, startups, contractors, and brands.

A project of Small Nation, Proof. was created to offer a more accessible path for aspiring business owners to bring their ideas to life without taking on the long-term financial risks of traditional leases. With flexible lease terms of one, two, or three months and a fully equipped storefront, Proof. provides a simple, low-barrier way for entrepreneurs to connect with customers and test their products in a high-visibility location.

“Traditional long-term leases can be intimidating, especially when you’re just starting out,” said Brianna Lewis, proof. Manager for Small Nation. “We created this space to be a launchpad. Whether you’re a baker, an artist, or an aspiring boutique operator, this is a chance to take your idea and put it in front of real customers, right now.”

Located in one of Downtown Bellefontaine’s busiest and most visible areas, Proof. is within walking distance of large, free, city parking lots. Nearby businesses include the Craft Emporium, Wild Mushroom Tattoos, and the Flats at Rainbow Row.

Proof. is fully furnished and includes utilities, Wi-Fi, and a welcome feature on social media for every tenant. Tenants will be able to utilize multiple retail display fixtures, customizable layouts, two large TVs, and a large selfie wall, all to help the business be a success. The storefront also offers an optional marketing package which includes professional photos, a custom press release, and training resources designed to help businesses build visibility and attract customers during their time in the space.

Proof. is already seeing interest from a range of creators, from photographers preparing for senior photo season to product-based brands testing seasonal items or specialty services.

The goal, according to Brianna, is long-term impact. “We hope this space becomes a reliable steppingstone for entrepreneurs to gain confidence, grow their brand, and maybe even establish a permanent presence downtown,” she said.

Proof. is located at 116 W. Chillicothe Ave. The first business will be opening soon. For updates, follow along at facebook.com/proofpopup. Interested businesses can learn more and apply for a lease at www.itsproof.com.